THE OBJECTIVE IS SIMPLE

Let Lexus New Zealand take you on lively tiki tours

Encounter each journey of taste, in the company of

Fine food, Sublime art, Outstanding Opera & First class lifestyle episodes

From visually decadent flavours, enticingly edgy experience, naturally inspiring,

with a friendly collaborative narrative

INTRODUCTION

THINK: A combination of videos that tie in with quarterly objectives (like self charging hybrids / upgrade to F Sport) resounds with the global “Journey of taste” initiative, but add in ~ taste in music, taste in art. Subtle use of, but easily recognised Karen Walker Jewellery, sunglasses, clothing etc included in videos and stills (where applicable). 

A genuine mixology of Lexus New Zealand lifestyle, where edgy tattoos have become an accepted way to express yourself,  for the love of high performance opera at scenic locations, wild fauna meets art and Lexus design, top chefs…  kitchen, restaurant,  artistic plating… 

PLEASE NOTE – These are concept ideas only and not the final Title/ Story or theme. All Concepts can moved/added to compound existing annual marketing plan.

EPISODE 1 ~ (Mar/April) ~ Monique Fiso   ~ Lexus UX 
SOMETHING TRUE – Native NZ Taste Exploration
Integration of fine dining and Native food and herbs

EPISODE 2 ~ (May/June)~ Emerging Artist Alma  ~ Lexus CT200
NEW ZEALAND LIFESTYLE ATTITUDE – Art Taste Exploration
Lifestyle, Culture/attitude, aimed at ladies/lifestyle tattoos ~ art fair

EPISODE 3 ~ (July/Aug) ~ Ben Bayly ~ Lexus RX450h 
NEW ZEALAND SPICE – Winter Taste Exploration
Kumera from humble to hero

EPISODE 4 ~ (Sep/Oct) ~ Sachi’s Kitchen  ~ Lexus IS300h
COOKING CLASS – Asian fusian
Realtime cooking class, laughter & life at the kitchen bench

EPISODE 5 ~ Nov/Dec) ~ Wanaka / Queenstown ~ Lexus RX450h 
GOLF & WINE & CHEESE – Lifestyle Taste Exploration
Invigorating day of Golf, finished with a Wine Lakeside

EPISODE 6 ~ (Jan/Feb)  ~ Opera singing ~ Lexus RX Fsport 
OPERA PICNIC – Summer Taste Exploration
Park picnic, bbq, guitar, Pacifica harmony with guitar … breaks into Opera

This Media Package is specifically designed for Lexus New Zealand to be used on multiple digital channels ~ like Facebook, Instagram, Ad assets, Website.

Tailored Social Media Packages bi-monthly (every two months)

Terms and Conditions

1. All prices EXCLUDING GST
2. This is an estimate based on the above including PreProduction Prep, 1x Shoot Day, 3x Edit days, limited to 2 rounds of client changes. Production Music, Narrative, Colour Grade, Final Delivery.
3. Keen to move ahead with this concept? Quote for each bi-monthly concept delivered on positive indication of interest
4. All travel and accomodation cost will be Lexus New Zealand’s expense

YOUR INVESTMENT

STRATEGY
Our pricing follows the industry standard of day-rates as a basis but we issue you a fixed quote.

Quote will include clear deliverables of digital assets

• Pre-Production
• Shoot
• Filming, Equipment, & Acquisition

• Edit
• Post-Production, Editing, Graphics, Narration

• Video Marketing (Optional)
• Alternative start & ending (Optional – for different marketing channels, market)
• Footage Back-up (ongoing storage and backups of raw footage)